PPL launches a major campaign for Radom — will they convince passengers?

Campaign goals

According to the announcement, the actions are intended to convince travelers of two things:

• To choose the airport in Radom as a convenient alternative to other airports;
• To be more willing to book flights to the destinations offered from there.

PPL hopes that a properly designed promotion will change the perception of Radom as an attractive place for departures and arrivals.

Scope of activities

The tender includes, among others:

1. Campaigns in domestic and foreign media.
2. Activity in social media.
3. Cooperation with carriers.
4. Activities at ticket sales points.

In practice, this may mean tariff promotions, informational advertisements, as well as activities increasing awareness of logistical amenities — access, parking, and passenger service.

Challenges and prospects

Experts point out that effective promotion can contribute to an increase in the number of passengers and the expansion of the connection network, although competition from nearby airports and travelers' habits remain a challenge.

Now the key will be who wins the tender and how quickly the planned activities reach the recipients.